Jerry Yen graduated from the University for the Creative Arts with a Master’s degree in Design, Innovation and Brand Management. In 2008, Jerry founded CAMPOBAG / C Plus Culture. CAMPOBAG brought over 500 creatives abroad to introduce their works and products to 11 international cities through creative art markets. He has also collaborated with Victoria Beckham on a cultural document about Taiwanese culture for the London Olympics. In 2014 he presented a ‘Creativity Show’ at the London Design Festival, in which he and 100 other artists from 10 different countries worked together to create a 90-day creative plan to change the world.
Market Life: To Live And To Create
‘Living out our lives at the art market’
With his ten-year experience in developing creative art markets, Jerry Yen is here to share his story on the founding and running of a creative company, focusing on the concept of “market life” and his experiences of cultural exchange in cities across Asia and Europe. He will discuss the progress and future of Asian creative art markets, and comment on the ‘Pop up Asia’ market’s possibility of maintaining balance between its emphasis on cultural exchange and its business model. Let us live by doing what we love, and build a generation of art.
Au Yong San San
Purple Cane Tea Square, Shaw Parade (1st Floor)