New Definitions of Laimo: On The Path of Character-Building In The World of Social Media

Cherng

Cherng started on his path as an illustrator in 2012, entering the world of illustration in Taiwan with the motto ‘to go nowhere in life’, and ended up as an iconic cultural figure and author, with millions of followers on his Facebook page. He is known for his famous character created based on the Malaysian tapir, and his acute sense of current affairs, culminating in short comics that are highly recognizable due to his masterful use of lines, witty dialogue, and energetic illustration style.

His generative use of the minimalistic black and white style attracted many brands to collaborating with him, these initial projects pushed and broke boundaries of brand collaborations, creating work that has been exciting and widely discussed in the Taiwanese society. They include collaborations with brands such as: Taipei Metro, Tatung (Automatic Ricecooker), Morinaga Shokugan, CTBC Bank and more. He is also the first creative from Taiwan to have created stickers for the LINE messaging application, and also been commissioned by the world renowned Taiwanese band Mayday to create a fully animated music video for the song 《歪腰Orz》. In 2015 his career expanded and he participated in a series of collaborations with big brands in Japan such as the souvenir chainstore Loft, Seibu Railway, and Sanrio, taking his version of the Malaysian tapir to the larger Asian platforms of Japan and Korea. In 2017, the fifth year of his career as an illustrator, he put together an exhibition titled ‘New Definitions of Laimo’, in which he reinvents and reconsiders his well-known characters, Laimo, Meizhen, Mungbean Girl, and more, painting them in a new light in a feature-length comic, allowing them depth and filling in their backstories, pushing the minimalist cartoon wave further and higher.

New Definitions of Laimo: On The Path of Character-Building In The World of Social Media

A sharing session on the use of monochromatic lines, witty dialogue to create an illustration style that energetic and communicative. Cherng will also discuss his experience as an illustrator and his growth into the iconic cultural figure of our generation.

Lim Heng Swee (Internationally renowned illustrator of Ilovedoodle)

19/08/17 (Saturday)

2.30pm-4.30pm

Purple Cane Tea Square, Shaw Parade (1st Floor)